1. Create Awareness
" 24/7 - The portable sign delivers your message generating high awareness with high repeat exposure. We are all creatures of habit and we travel the same route almost daily and notice changes. Nothing is more obvious than a full colour 50 sq. ft. road sign. Your sign is your silent sales person."
2. Road Sign Placement, your Location.
Your road sign should be placed strategically. Attracting more people to your store or event is the goal. Being movable allows you to relocate your message to maximize the op
3. We Set Up
Simply call, email, fax or drop-off the info and message you would like to communicate and we will do the rest. We deliver, set up, pick up and change text if required.
Advertising can be a very challenging task for your business especially if space is limited. With the proper tools and advice of professionals, the job can become much easier and manageable. That tool is a changeable copy sign that can be rented whenever the need for advertising your products or services is required.
4. We Can Make Changes to the Message Any
Portable changeable copy signs are very effective as they can easily be seen by motorists since they come in very catchy colours and are at eye-level. You can opt to change copy at any
You should include the basic details such as your place of business and what the company is promoting. Less is more. It must be easily seen and must be easy to read.
Motorists will be very unlikely to stop and inquire. You need to get the information to your potential customer within a few seconds without them having to stop.
Using a changeable copy sign gives your business a voice on the road. People seeing it will begin to associate your store with your sign especially if what you write on the sign is catchy. Let the potential customers feel that you relate to them and that you have something to offer to them.
6. Your Audience
The outdoor advertising audience consists of people on the go. Canadians are traveling more than ever, which means outdoor advertising is growing. 90% of all personal travel is still in family owned vehicles; these individuals are traveling past your business everyday. Generally, the higher the household income, the more miles traveled per day. What this means is that when household income increases exposure to outdoor advertising increases as well.
For about $5.00 dollars a day your advertising message is out there 24/7 seen by thousands. Your road sign is your silent sales person.
Based on cost per thousand impressions, outdoor advertising is one of the most cost effective forms of advertising.
Type Cost per 1000 impressions
Sign/billboard 50 to 100 sq. ft. $1.77
Radio 30 second local buys $10.45
Magazine (4-colour ad) $10.30
Newspaper (daily 1/3 page) $22.05
T.V. local ad prime
Source: Outdoor Advertising Association of
More people (reach) X more
Other forms of advertising when seen or heard are generally not near your place of business. When a potential customer sees your portable sign, the odds are much greater of them being drawn in to further inquire or shop.
Bottom-line, it helps YOUR bottom-line.